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Slide 2 of 22

Core idea

Visual design is not decoration

  • Visual design is not separate from usability.
  • A weak visual system can make a good product idea feel confusing.
  • A beautiful screen can still fail if hierarchy, contrast, or spacing is wrong.
Style-only

The screen looks pleasant, but priority, reading order, and state are unclear.

  • Pretty surface
  • Weak hierarchy
  • Unclear action
Design fundamentals

The visual choices help the user scan, understand, decide, and act.

  • Readable type
  • Useful color
  • Clear spacing