Expert ladder
Move from taste to visual evidence
- Beginner: "it looks good".
- Intermediate: "the heading is clear".
- Advanced: "the type hierarchy makes the decision easier to scan".
Practice sequence
- 1TastePersonal preference without evidence.
- 2NoticingNames a visible element such as color, size, or spacing.
- 3JudgmentExplains how visual choice affects reading or action.
- 4DecisionChooses one improvement with user task and product reason.