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Slide 2 of 8

Roles

Type roles turn text into a system

  • Titles orient the screen.
  • Headings divide ideas and create scanning paths.
  • Labels, helper text, and actions reduce uncertainty at the point of use.
Weak versus strong

Title

Weak

Generic slogan or oversized decoration.

Strong

Names the screen job clearly.

Body

Weak

Long dense paragraphs with no scan structure.

Strong

Explains enough to support the task.

Label

Weak

Tiny, vague, or visually detached from the thing it names.

Strong

Clarifies a control or data point.