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Slide 2 of 8

Whole screen

The first read happens before the first sentence

  • A screen can have good parts and still have weak composition.
  • The first read should match the product moment.
  • Composition makes tradeoffs visible across the whole surface.
Parts without whole

All elements are individually neat, but the screen has no clear center of gravity.

  • Scattered weight
  • Weak priority
  • Decorative noise
Authored whole

The screen has one clear focal point, supporting structure, and quiet secondary detail.

  • Clear read
  • Better rhythm
  • Easier action