Focal point
A screen needs a deliberate focal point
- The focal point should support the screen job.
- Competing focal points create hesitation.
- A weak focal point makes users search before they can think.
Weak versus strong
Hero
Weak
Decorative image steals attention from the task.
Strong
Useful when the product moment needs orientation or emotion.
Data
Weak
Important numbers are visually quieter than decoration.
Strong
Useful when the user must compare or decide.
Action
Weak
Button dominates before the user understands consequence.
Strong
Useful after enough confidence exists.