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Slide 4 of 8

Balance

Balance manages visual weight

  • Large, dark, colorful, dense, or isolated elements feel heavier.
  • A balanced screen can still be asymmetrical.
  • Too much balance can become static; too little can feel unstable.
Quality lens
WeightSize, contrast, color, density, and position create weight.
BalanceVisual weight can be distributed without mirroring everything.
EmphasisPurposeful imbalance can create emphasis.